UX Strategy lies at the crossroads of UX design and business strategy. It's a plan-of-action on how to find out if the user experience of a product is aligned with the business objectives (Levy, 2015).
We focuse on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
Once a draft of your product idea is in the hands of real users, you'll finally see how they want to use the product. You can then go back and adjust your initial guesswork.
UI & Visual Design
Is the process of making interfaces in software or computerized devices with a focus on looks or style. We'll aim to create designs users will find easy to use and pleasurable.
Is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system.